Chelsea Lee










Häagen-Dazs
Superbowl 2025
Not So Fast Not So Furious

CCO: Laura Petruccelli
CD: Erica Stevens + Nicole LeLacheur
SR: Chelsea Lee + Jared Richmond
Photography: Pham

As a brand that stands for slow and savoring of its ice cream, we worked with Häagen-Dazs to flip the script on the fastest movie franchise in Hollywood: Fast & Furious.

Leading up to the day of the Super Bowl, we released two teaser videos that looked like classic Fast & Furious movies, getting fans excited for a potential sequel.

We partnered with iconic West Coast Customs of MTV’s Pimp My Ride to create an ultimate ice cream ride, decked out with cone holders to a freezer trunk. We drove the car from Los Angeles to New Orleans, giving out ice cream on the road to help fans slow down.
     


Previous