Chelsea Lee












Sanrio
Kuromi’s Mischief Mansion

CCO: Laura Petruccelli
CD: Grace Hwang
SR: Chelsea Lee + Jared Richmond
Graphic Design: Michael Stone

Out of all the characters in Sanrio world, Kuromi is the most surprising. With her penchant for mischief, she’s become a cross-generational cultural icon.

For her 20th birthday on Halloween, we created three teasers for Kuromi’s Mischief Mansion on Roblox, each one hiding easter eggs about the month’s killer drops, from Crocs to Liquid Death.



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